Retail
From conception to implementation
Concept study
The concept study is the first key step in the design of a retail store because it leads to the definition of the brand image. It starts with analyzing the offer, studying the target audience and defining the objectives and then designing the spaces and defining the key elements: materials, colors, “symbols.”
Retail design
After defining the concept, the design of the point of sale is initiated for the layout of space and the sales display of goods and services. Product communication is done through visual merchandising, aimed at enhancing the customer experience.
Arrangements and finishes
Arrangements are made to reflect the brand’s style and enhance its image. With custom-made furniture, Localiarreda’s professionals make the best displays and shelving to attract customers’ attention and increase sales.
The Virtual Tour
The Virtual Tour is not only a final product to offer our clients, but also a design tool that we use internally. Thanks to immersive technologies, we are able to preview how a room or space will look even before the work is done.
This means that the customer can:
- Visualize environments realistically and interactively
- better understand the design choices
- Actively participate in decision making, reducing errors or misunderstandings
In this way, the Virtual Tour becomes an added value: on the one hand it is a communication and marketing tool, and on the other hand it is a concrete support for planning and sharing ideas.
Franchising
Designing a chain store means adapting the brand image to whatever space is available. Localiarreda caters not only to those who want to create a new format, but also to those who have already established one and are looking for a Partner to design each store.
Marketing and communication
There is no successful business that is not conveyed by targeted marketing efforts. Food & beverage cost estimation and pricing, social media management, photo and video shoots, press office and event organization are just some of the services offered by Localiarreda.