Mama Pizza

The new Mamma Pizza store has been built inside the Primavera Shopping Center in Rome and, as with the previous stores, follows the stylistic thrust of the new format, born out of the owner’s need to revolutionize the style of the stores, but without completely abandoning the brand’s evocative colors: red and orange.

The choice to retain one color fell on red, which sharply divides the room by tinting all its walls and the ceiling of the right side, giving a sharp color break with the rest of the light space in shades of white and sand.

The entire set-up inside the venue is inclined to transport the customer to an international setting thanks to a light installation reminiscent of American movie theater displays.

In addition, the curved shapes of the cylindrical casing and the pizza counter itself emphasize the vintage feel of the design!