{"id":10872,"date":"2020-07-29T16:27:15","date_gmt":"2020-07-29T14:27:15","guid":{"rendered":"https:\/\/localiarreda.it\/al-detalle\/"},"modified":"2025-11-17T12:09:09","modified_gmt":"2025-11-17T10:09:09","slug":"al-detalle","status":"publish","type":"page","link":"https:\/\/localiarreda.it\/es\/al-detalle\/","title":{"rendered":"Al detalle"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer rcwdSpace-hidein-mobile\"><\/div>\n\n<div class=\"wp-block-cover alignfull is-light has-parallax rcwdCover rcwdCover1\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__image-background wp-image-8011 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/05\/Impero-Donna-HD-1-scaled.jpg)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading has-text-align-center\">De la concepci\u00f3n a la realizaci\u00f3n<\/h2>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer rcwdSpace-hidein-mobile\"><\/div>\n<div class=\"wp-block-image step-by-step-desktop\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/localiarreda.it\/wp-content\/uploads\/2025\/03\/timeline-retail-desktop-es.png\" alt=\"\" class=\"wp-image-6490\"\/><\/figure>\n<\/div><div class=\"wp-block-image step-by-step-mobile\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/localiarreda.it\/wp-content\/uploads\/2025\/03\/timeline-retail-mobile-es.png\" alt=\"\" class=\"wp-image-6498\" style=\"width:250px\"\/><\/figure>\n<\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Estudio conceptual<\/h3>\n\n\n\n<p>El estudio conceptual es el primer paso fundamental en el dise\u00f1o de una tienda, porque conduce a la definici\u00f3n de la imagen de marca. Parte del an\u00e1lisis de la oferta, el estudio del p\u00fablico objetivo y la definici\u00f3n de los objetivos para, a continuaci\u00f3n, dise\u00f1ar los espacios y definir los elementos clave: materiales, colores, \u00abs\u00edmbolos\u00bb. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Dise\u00f1o de tiendas<\/h3>\n\n\n\n<p>Tras definir el concepto, se inicia el dise\u00f1o del punto de venta para la disposici\u00f3n del espacio y la exposici\u00f3n comercial de bienes y servicios. La comunicaci\u00f3n del producto tiene lugar a trav\u00e9s del merchandising visual, destinado a mejorar la experiencia del cliente. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Herrajes y acabados<\/h3>\n\n\n\n<p>El mobiliario est\u00e1 hecho para reflejar el estilo de la marca y realzar su imagen. Gracias al mobiliario a medida, los profesionales de Localiarreda crean los mejores expositores y estanter\u00edas para atraer la atenci\u00f3n del cliente y aumentar las ventas. <br\/><\/p>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer rcwdSpace-mobile-50\"><\/div>\n\n<h3 class=\"wp-block-heading has-text-align-left\">Visita virtual<\/h3>\n\n<p class=\"has-text-align-left\">La Visita Virtual no es s\u00f3lo un producto final que ofrecer a nuestros clientes, sino tambi\u00e9n una <strong>herramienta de dise\u00f1o<\/strong> que utilizamos internamente. Gracias a <strong>las tecnolog\u00edas inmersivas<\/strong>, podemos <strong>mostrar una vista previa de<\/strong> c\u00f3mo quedar\u00e1 una habitaci\u00f3n o un espacio incluso antes de que se realice el trabajo. <\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer rcwdSpace-mobile-50\"><\/div>\n\n<div class=\"wp-block-columns custom-blocks is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Esto significa que el cliente puede<\/h3>\n\n\n\n<ul class=\"wp-block-list custom-list-1 custom-list-check\">\n<li>visualizar entornos de forma realista e interactiva<\/li>\n\n\n\n<li>comprender mejor las opciones de dise\u00f1o<\/li>\n\n\n\n<li>participar activamente en el proceso de toma de decisiones, reduciendo errores o malentendidos<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer rcwdSpace-mobile-50\"><\/div>\n\n<p class=\"has-text-align-center\" style=\"font-size:22px\">De este modo, la <strong>Visita Virtual<\/strong> se convierte en un valor a\u00f1adido: por un lado es una <strong>herramienta de comunicaci\u00f3n y marketing<\/strong>, por otro representa un <strong>soporte concreto<\/strong> para <strong>planificar <\/strong>y <strong>compartir ideas<\/strong>.<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer rcwdSpace-mobile-50\"><\/div>\n\n<div class=\"wp-block-cover alignfull is-light has-parallax rcwdCover rcwdCover2\" style=\"min-height:100vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__image-background wp-image-8013 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/localiarreda.it\/wp-content\/uploads\/2025\/02\/A2A0919-HDR-2.jpg)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer rcwdSpace-mobile-50\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Franquicia<\/h3>\n\n\n\n<p>Dise\u00f1ar una cadena de tiendas significa adaptar la imagen de marca a cualquier espacio disponible. Localiarreda se dirige no s\u00f3lo a quienes quieren crear un nuevo formato, sino tambi\u00e9n a quienes ya tienen uno y buscan un Socio para dise\u00f1ar cada tienda. <br\/><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Marketing y Comunicaci\u00f3n<\/h3>\n\n\n\n<p>No hay negocio de \u00e9xito que no se transmita mediante acciones de marketing espec\u00edficas. Estimaci\u00f3n de costes y precios de comida y bebida, gesti\u00f3n de redes sociales, sesiones fotogr\u00e1ficas y de v\u00eddeo, gabinete de prensa y organizaci\u00f3n de eventos son s\u00f3lo algunos de los servicios que ofrece Localiarreda. <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>De la concepci\u00f3n a la realizaci\u00f3n Estudio conceptual El estudio conceptual es el primer paso fundamental en el dise\u00f1o de una tienda, porque conduce a la definici\u00f3n de la imagen de marca. Parte del an\u00e1lisis de la oferta, el estudio [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10872","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cadenas minoristas de mobiliario y restyling | Localiarreda<\/title>\n<meta name=\"description\" content=\"Planificando, realizando y amueblando tu cadena de tiendas, LocaliArreda te guiar\u00e1 en el camino hacia el \u00e9xito y el desarrollo empresarial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/localiarreda.it\/es\/al-detalle\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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