{"id":10774,"date":"2024-04-22T17:53:35","date_gmt":"2024-04-22T15:53:35","guid":{"rendered":"https:\/\/localiarreda.it\/portfolio-progetti\/mama-pizza\/"},"modified":"2025-03-14T12:51:30","modified_gmt":"2025-03-14T10:51:30","slug":"mama-pizza","status":"publish","type":"satelite_portfolio","link":"https:\/\/localiarreda.it\/en\/portfolio-progetti\/mama-pizza\/","title":{"rendered":"Mamma Pizza"},"content":{"rendered":"<div class=\"row_padding_top row_padding_bottom wp-block-satelite-gutenberg-container text-align-center small\" style=\"background-color: transparent; text-align: left;\">\n<p>The new Mamma Pizza store has been built inside the Primavera Shopping Center in Rome and, as with the previous stores, follows the stylistic thrust of the new format, born out of the owner&#8217;s need to revolutionize the style of the stores, but without completely abandoning the brand&#8217;s evocative colors: red and orange.<\/p>\n<p>The choice to retain one color fell on red, which sharply divides the room by tinting all its walls and the ceiling of the right side, giving a sharp color break with the rest of the light space in shades of white and sand.<\/p>\n<p>The entire set-up inside the venue is inclined to transport the customer to an international setting thanks to a light installation reminiscent of American movie theater displays.<\/p>\n<p>In addition, the curved shapes of the cylindrical casing and the pizza counter itself emphasize the vintage feel of the design!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7634 size-large\" src=\"https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-1-1024x683.jpg\" alt=\"Mamma Pizza, Primavera Shopping Center in Rome, entrance and counter\" width=\"1024\" height=\"683\" srcset=\"https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-1-1024x683.jpg 1024w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-1-300x200.jpg 300w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-1-768x512.jpg 768w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-1-1536x1024.jpg 1536w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7638 size-large\" src=\"https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-5-683x1024.jpg\" alt=\"Mamma Pizza, Primavera Shopping Center in Rome, logo and chairs\" width=\"683\" height=\"1024\" srcset=\"https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-5-683x1024.jpg 683w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-5-200x300.jpg 200w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-5-768x1152.jpg 768w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-5-1024x1536.jpg 1024w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-5-1365x2048.jpg 1365w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-5-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7639 size-large\" src=\"https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-6-683x1024.jpg\" alt=\"Mamma Pizza, Primavera Shopping Center in Rome, counter and cashier\" width=\"683\" height=\"1024\" srcset=\"https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-6-683x1024.jpg 683w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-6-200x300.jpg 200w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-6-768x1152.jpg 768w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-6-1024x1536.jpg 1024w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-6-1365x2048.jpg 1365w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-6-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7640 size-large\" src=\"https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-7-1024x683.jpg\" alt=\"Mamma Pizza, Primavera Shopping Center in Rome, green ceiling plants\" width=\"1024\" height=\"683\" srcset=\"https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-7-1024x683.jpg 1024w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-7-300x200.jpg 300w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-7-768x512.jpg 768w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-7-1536x1024.jpg 1536w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-7-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7641 size-large\" src=\"https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-8-683x1024.jpg\" alt=\"Mamma Pizza, Primavera Shopping Center in Rome, chairs detail\" width=\"683\" height=\"1024\" srcset=\"https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-8-683x1024.jpg 683w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-8-200x300.jpg 200w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-8-768x1152.jpg 768w, https:\/\/localiarreda.it\/wp-content\/uploads\/2024\/04\/Mamma-Pizza_HD-8-1024x1536.jpg 1024w, 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Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/localiarreda.it\/en\/portfolio-progetti\/mama-pizza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mamma Pizza, Rome Spring | Localiarreda\" \/>\n<meta property=\"og:description\" content=\"New Mamma Pizza store inside the Primavera Shopping Center in Rome built by Localiarreda. 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